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108

Master Reporting Automation with Google Sheets

Build a Completely Automated Reporting Tool & Solve Any Business Modeling Task You Might Ever Experience

By Mariel Aim | in Online Courses

All the work you're doing in a repetitive manner in Google Sheets or Excel could be automated. It requires no coding skills, add-ons, or special tools - all you need to know is how to execute advanced formula combinations that will do all the automation for you. This course focuses on teaching you the right skill set, so you could solve any business modeling task you might ever experience. You will learn the key formulas, practice them, build a complex but rewarding project, and then try to solve the challenges on your own. The course is designed to give you advanced-level skills that you will feel comfortable executing later in your own work.

4.7/5 average rating: ★ ★ ★ ★

 

  • Access 108 lectures & 6 hours of content 24/7
  • Make your files look professional & easy-to-track
  • Create formula combinations that will save your hours of time
  • Minimize manual reporting & focus on value-creating tasks
  • Learn tips & tricks to effective data visualization
  • Create an automated business forecasting framework that works

Instructor

Mariel Aim | Head of Business Analytics in a High-Growth Technology Firm

4.7/5 Instructor Rating: ★ ★ ★ ★


Mariel Aim works for the European fastest growing technology firm Bolt as the Head of Business Analytics where she's responsible for the whole business analytics and financial planning domain of a business vertical with over €3B valuation. Prior, she has a background in consulting (specifically M&A) and hold an MBA in Economics with sub-focus on data science.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Google account

Course Outline

  • Your First Program
  • Introduction
    • Introduction - 5:01
    • Why Google Sheets, not Excel? - 3:00
    • Quick Example: How to Efficiently Automate Reporting - 1:52
    • Overview of Course Projects - 2:25
  • Learn and Practice the Key Formulas
    • Introduction - 1:10
    • Key Formula Combination - INDEX & MATCH - 7:02
    • Determining Year with TEXT - 2:07
    • Smart use of IF's - Dynamic SUMIF and AVERAGEIF - 7:51
    • Use of COUNTIF(S) - 3:38
    • Identify ROW & COLUMN Numbers - 2:14
    • RANK the Data - 1:52
    • Avoid Errors with IFERROR - 2:40
    • Improve Calculation Accuracy with AVERAGE.WEIGHTED - 2:20
    • Quiz 1: Key Formula Quiz
  • Learn and Practice the Key Formulas: Advanced Section
    • Introduction - 0:39
    • Pulling Data with INDIRECT & ADDRESS - 2:41
    • Use OFFSET for Dynamic Calculations - 4:34
    • IMPORTRANGE with INDEX & MATCH - 5:07
    • Advanced Formula: QUERY - 2:58
    • Advanced Formula: QUERY 2 - 3:44
    • Section Recap - 1:08
    • Quiz 2: Key Formula 2 Quiz
  • Putting Together the Project
    • Introduction - 2:43
    • Mapping Down the Metrics - 11:02
    • Defining the Week Periods and Week References - 3:59
    • Connecting the Formulas with INDEX & MATCH - 3:28
    • Setting Up Budget Connections and Calculations - 8:03
    • Formatting of Week Numbers - 1:53
    • Visual Formatting - 8:48
    • Quiz 3: Project Mapping Quiz
  • Adding the Forecasts
    • Introduction - 0:42
    • Defining Sheet Structure - 5:01
    • Setting Up Forecasting Formulas - 8:57
    • Advanced: Connecting Stable Metrics to Dataset - 11:48
    • Linking Targets with Actuals - 6:51
    • Defining Current Week through TODAY Formula - 3:09
    • Target Conversion from Weekly to Monthly - 5:28
    • Comparison between Targets and Budgets - 6:04
    • Notification for Reconciliation with Budgets - 8:40
    • Sections Recap - 1:19
    • Quiz 4: Forecasting Quiz
  • Building the Comparison Between Actuals and Forecasts
    • Introduction - 0:40
    • Defining Sheet Structure - 4:11
    • Connecting the Formulas - 2:48
    • Not Showing Data for Unpassed Weeks - 2:13
    • Calculating the Variances - 2:19
    • Conditional Formatting for Variances - 3:02
    • Conditional Color Notifications - 7:16
    • Final Touches - 1:25
    • Quiz 5: Comparison Building Quiz
  • Designing the Landing Page
    • Introduction - 0:27
    • What to Include in the Cover tab? - 7:00
    • Table of Contents - 3:05
    • Linking Key Information - 2:48
    • Use Your Brand Colours - 5:15
    • Section Recap - 1:32
    • Quiz 6: Landing Page Quiz
  • Reconciling Weekly Actuals with Monthly Budgets
    • Introduction - 1:03
    • Defining Sheet Structure - 5:57
    • Connecting the Data to the Tab - 5:16
    • Color Coding for Weekly Trends - 2:53
    • Color Coding for Monthly Budgets - 10:00
    • Final Touches - 1:39
    • Quiz 7: Actuals vs Budget Quiz
  • Setting Up Competitor and Market Size Tracking
    • Introduction - 0:56
    • Defining Sheet Structure - 1:39
    • Creating the Framework for Competitor Tracking - 3:08
    • Adding Formulas to Framework - 5:35
    • Estimating Competitor and Market Size - 10:27
    • Summary of Key Metrics - 8:34
    • Final Touches - 7:10
    • Connection with Other Tabs - 8:23
    • Sections Recap - 1:36
    • Quiz 8: Market Sizing Quiz
  • Professional and Effective Data Visualisation
    • Introduction - 1:41
    • Intro to the First Graph - 1:09
    • Data Visualisation Principles - 2:11
    • Graph I: Key Actuals with Targets - 17:55
    • Graph II: Monthly Actuals with Budgeted Forecasts - 12:16
    • Dynamic Table: Data Layout for Competitor Tracking - 10:57
    • Dynamic Table: Ranking for Competitor Tracking - 6:02
    • Graph III: Tracking Weekly Performance over Monthly Budget - 10:31
    • Final Touches - 0:47
    • Section Recap - 1:51
    • Quiz 9: Data Visualisation Quiz
  • Creating Dynamic and Reliable Data Connections
    • Introduction - 0:41
    • Status for Data Dump - 6:08
    • Dynamic Budget Connection with IMPORTRANGE - 4:15
    • Dynamic Budget Connection with QUERY - 4:13
    • Final Touches - 3:45
    • Quiz 10: Data Connections Quiz
  • Wrapping Up the Project
    • Introduction - 0:42
    • Adding Instructions - 1:39
    • Reviewing Links in Cover tab - 1:09
    • Final Touches on Whole File - 3:17
    • Protecting the Sheets - 3:29
    • Recap of Course Project - 1:51
    • Quiz 11: Project Wrap-Up Quiz
  • Further Development Tips and Tricks
    • Introduction - 0:49
    • Automating Data Dump through a Script - 2:37
    • Creating Multi-Level Reporting System - 3:15
    • Optimise Spreadsheet Performance - 1:40
    • Workaround for IMPORTRANGE Internal Error - 2:13
    • Manage Reporting Files through Scripts - 2:07
    • Section Recap - 1:07
    • Quiz 12: Tips and Tricks Quiz
  • Conclusion
    • Conclusion - 2:16
    • Bonus Lecture - 3:15

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5

Google Trends For Insane Growth for Your Business & Brand

Make Better Business Decisions by Using Tailored Solutions & Free Online Data Tools

By Benjamin Wilson | in Online Courses

Google Trends is a search trend feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. In this class, we look at how you can use Google trends and use this amazing tool.

  • Access 5 lectures & 1 hour of content 24/7
  • Learn about the basics of Google Trends
  • Better & more tailored solutions for your web-based business
  • Earn more profits by using free online data tools
  • Determine good cost points & planning
  • Look at Google Trends trajectory
  • Explore all of its possibilities
Entrepreneur Academy | Social Media Experts
4.5/5 Instructor Rating: ★ ★ ★ ★

Entrepreneur Academy is an international Social Media Management Company with a passion for helping people and businesses, both large and small, to shape, manage, and optimize their online presence. Through careful management and personal guidance, they have helped launch, grow, and direct over 45 companies’ powerful social media. Their past clients range from authors, fashion companies, city pages, creative speakers, life coaches, and fitness experts.

Benjamin Wilson |Entrepreneur & Marketing Innovator
4.4/5 Instructor Rating: ★ ★ ★ ★

Benji is a passionate entrepreneur from Melbourne, Australia who loves to create innovative marketing strategies across all platforms from Instagram to Facebook to Amazon FBA. He loves pinpointing the difference between what makes people successful and what makes people fall and puts all this hard-earned knowledge into courses.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • Using Google Trends For Insane Growth (23)
    • Introductions To Google Trends - 0:33
    • Lets look at the Trajectory - 7:11
    • Comparison: How To Learn The Facts - 8:19
    • Look At The Related Topics - 5:31
    • Explore All The Possibilities - 6:14

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32

Google Tag Manager for Developers

Learn To Manage Your Analytics & Remarketing Scripts Quickly and Easily Using Google Tag Manager

By Chris Worfolk | in Online Courses

Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software, and any other software that requires JavaScript tags inserting into your website. In this course, you'll learn how to use GTM, from the fundamentals to more advanced features. You will be able to follow along on your own website, from installing GTM to setting up your tags, previewing, testing, and publishing them.

4.5/5 average rating: ★ ★ ★ ★

 

  • Access 32 lectures & 1 hour of content 24/7
  • Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
  • Master the core concepts of how Google Tag Manager works
  • Integrate Google Analytics with GTM
  • Integrate Facebook Pixel with GTM

Chris Worfolk | Psychologist & Software Consultant

4.6/5 Instructor Rating: ★ ★ ★ ★

Chris Worfolk is a psychologist and software consultant. He is the author of nine books and has taught over 15,000 students on Udemy. He specializes in software, career coaching, mental health, and resilience. Chris is the founder of the mental health charity Anxiety Leeds and co-founder of the Leeds Anxiety Clinic. He is the author of Do More, Worry Less: Small Steps To Reduce Your Anxiety. He has a degree in psychology from Leeds Beckett University.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications
  • Google account
  • No experience with Google Tag Manager is required
  • Students should have a basic understanding of analytics tools such as Google Analytics
  • Basic knowledge of HTML will be useful, but not essential

Course Outline

  • First Section
    • Welcome - 0:31
    • What is Google Tag Manager? - 2:30
  • Getting set up
    • Registering an account - 1:01
    • Tags and containers - 1:54
    • Creating your first container - 1:31
    • Installing the GTM code - 2:32
    • Installing in WordPress - 1:18
    • Using Tag Assistant - 1:51
    • Using other browsers
  • Tags
    • Creating your first tag - 1:33
    • Previewing and publishing - 2:57
    • Setting up Google Analytics - 2:56
    • Setting up Facebook Pixel - 3:13
  • Triggers
    • What are triggers? - 2:00
    • Creating a trigger - 1:18
    • Using the trigger in a tag - 3:54
    • Sequencing tags - 3:13
    • Everything is a tag - 1:37
    • Sending events to Google Analytics - 2:32
    • Custom events - 2:29
  • Variables
    • What are variables? - 3:11
    • Built-in variables - 3:28
    • DOM elements - 3:55
    • Cookies - 1:00
    • Data layer variables - 3:18
  • Cookbook
    • What are recipes? - 0:15
    • Custom dimensions in Google Analytics - 4:45
    • Google Analytics User-ID - 3:48
    • Track events with Facebook - 4:26
    • Install click tracking with FullStory - 1:11
    • Use if statements with variables - 3:08
  • Conclusion
    • Conclusion - 0:28

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18

Google Analytics Course

Understand Methods & Techniques for Measuring, Monitoring & Analyzing Web Traffic

By Earn and Excel | in Online Courses

Google Analytics is the most popular Web Analytics tool. Its' seamless integration with other Google products such as Google Ads and Google Data Studio make it a perfect tool in the arsenal for Analytical tracking and performance of your company’s online presence. With insights from highly experienced Marketing Analyst Guido Hummel, this course is a very practical hands-on training to get you leveraging the best of Google Analytics. This course is perfect for anyone who needs to understand methods and techniques for measuring, monitoring, and analyzing web traffic that will tremendously benefit from this course.

  • Access 18 lectures & 2 hours of content 24/7
  • Understand the importance of Google Analytics
  • Install & verify Google Analytics code
  • Take a look at audience behavior & conversions
  • Learn how Google Analytics receive data & hits and scopes

Earn and Excel

4.1/5 Instructor Rating: ★ ★ ★ ★


Earn and Excel is a collective of highly experienced professionals from the UK and North America who have packed decades of skills and experiences into easily digestible training courses on Excel, Business Intelligence, Data Analysis, Microsoft Office, Accounting, and Marketing Analytics.

They have all had long careers as professionals first and foremost so this allows them to truly empathize with your challenges in the workplace. Their goal is not to just teach you the theory but to impart practical skills you can begin to implement immediately.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • 1 Introduction to Google Analytics
    • 1.1 Introduction to the course - 2:57
    • 1.2 What is Google Analytics_ - 5:32
    • 1.3 Why Google Analytics - 5:38
  • 2 Installation of Google Analytics
    • 2.1 Installing the Google Analytics code - 6:03
    • 2.2 Veryfing the installation of Google Analytics - 8:35
  • 3 Real time, Audience, Acquisition, Behaviour and Conversions
    • 3.1 Real time, Audience, Acquisition - 12:48
    • 3.2 Behaviour - 7:28
    • 3.3 Conversions - 3:59
  • 4 Dimensions, Metrics, Data, Hits and Scopes
    • 4.1 Dimensions and metrics - 3:25
    • 4.2 How Google Analytics receives data - 6:25
    • 4.3 Hits and Scopes - 8:27
  • 5 Segmentations, Basic and Advanced Reports
    • 5.1 Segmentations - 4:51
    • 5.2 Reports _ Basics - 11:53
    • 5.3 Reports _ Advanced - 10:42
  • 6 Hierarchical organization of GA, Goals and Outro
    • 6.1 Hierarchical Organization of GA - 5:11
    • 6.2 Basics of goals - 7:37
    • 6.3 Goals Set up example - 13:35
    • 6.4 Outro - 3:55

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8

Introduction to Google Ads

Learn The Basics About How to Manage Your Own Google Ad Campaign Through This Brief Course

By Earn and Excel | in Online Courses

Google Ads is the gold standard in online advertising. With a focus on search-oriented advertising such as keyword, video, and display as well as remarketing. In this very brief course, in under 60 seconds, you will be up and running your first google ads campaign. This training complements Marketing Analytics in Google Data Studio training where it is very useful for you to understand the mechanics of search advertising.

  • Access 8 lectures & 1 hour of content 24/7
  • Getting started with Google Ads
  • Account structure
  • Campaign creation
  • Search campaigns
  • Display campaigns
  • Smart campaigns
  • Video campaigns
  • Remarketing campaigns

Earn and Excel

4.1/5 Instructor Rating: ★ ★ ★ ★


Earn and Excel is a collective of highly experienced professionals from the UK and North America who have packed decades of skills and experiences into easily digestible training courses on Excel, Business Intelligence, Data Analysis, Microsoft Office, Accounting, and Marketing Analytics.

They have all had long careers as professionals first and foremost so this allows them to truly empathize with your challenges in the workplace. Their goal is not to just teach you the theory but to impart practical skills you can begin to implement immediately.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications
  • Google account

Course Outline

  • 1 Getting Started
    • 1.1 Getting Started - 4:42
  • 2 Account Structure
    • 2.2 Account Structure - 11:41
  • 3 Campaign Creation
    • 3.1 Search Campaigns - 7:58
    • 3.2 Display Campaigns - 5:39
    • 3.3 Smart Campaigns - 2:21
    • 3.4 Video Campaigns - 10:12
    • 3.5 Remarketing Campaigns - 5:27
    • 3.6 Maintenance & Optimization

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13

Marketing Analytics in Google Data Studio

By Earn and Excel | in Online Courses

With each day, the breadth and depth of available Marketing Data grow, and with that, your skills and toolsets are needed to improve to keep up with the growing demand for Marketing Analytics work. This course teaches you how to set up an Analytics Dashboard in Google Data Studio and use the data to help your manager/executive make key strategic Marketing/Sales decisions. This course is perfect for those who come from a Sales/Marketing background and wish to transition to more analytical work or, conversely, existing Analysts who would like to work in Marketing teams will greatly benefit from the course.

  • Access 13 lectures & 2 hours of content 24/7
  • Learn important reporting concepts
  • Learn how to know your audience
  • Understand audience acquisition, behavior & conversion
  • Monitor your website's performance
  • Gain a better understanding of SEO & Google Analytics

Earn and Excel

4.1/5 Instructor Rating: ★ ★ ★ ★


Earn and Excel is a collective of highly experienced professionals from the UK and North America who have packed decades of skills and experiences into easily digestible training courses on Excel, Business Intelligence, Data Analysis, Microsoft Office, Accounting, and Marketing Analytics.

They have all had long careers as professionals first and foremost so this allows them to truly empathize with your challenges in the workplace. Their goal is not to just teach you the theory but to impart practical skills you can begin to implement immediately.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • Introduction & Reporting
    • First Lecture
    • 1.1 Introduction - 2:14
    • 1.2 Important Concepts - 10:26
    • 1.3 Report from Scratch - 33:56
  • 2 Understanding your Audience
    • 2.1 General Overview - 4:48
    • 2.2 Getting to know my Audience - 13:22
    • 2.3 Audience Quality - 19:02
    • 2.4 Acquisition, Behavior and Conversion - 25:10
  • 3 Performance
    • 3.1 Website's Performance - 8:30
    • 3.2 Product and Sales - 8:48
  • 4 Marketing Channels
    • 4.1 SEO - 10:55
    • 4.2 SEM - 13:09
    • 4.3 Google Analytics Summary Walkthrough - 12:28

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Lessons
69

Ultimate Google Ads Training 2021: Profit with Pay Per Click

Increase Your Pay Per Click Profitability on the World's Most Popular Advertising Platform

By Isaac Rudansky | in Online Courses

Your customers use Google to find new products every day. And, unless you've taken the time to optimize your Google AdWords campaign, you're likely losing a significant number of potential buyers to other competitors with more sophisticated strategies. So jump into this crash course and get the skills you need to win your customers back with an optimized campaign that sends high-quality traffic to your website, around the clock, seven days a week.

4.7/5 average rating: ★ ★ ★ ★

  • Access 70 lectures & 18 hours of content 24/7
  • Drive consistent, round-the-clock traffic to your website or landing page
  • Create, develop & optimize your own profitable Google AdWords campaigns
  • Use conversion tracking to determine the value of your ad campaigns
  • Monetize over 6 billion daily searches on Google

Isaac Rudansky | Certified Google AdWords Pro | Co-founder of AdVenture Media

4.7/5 Instructor Rating: ★ ★ ★ ★


Isaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.

His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling courses in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction To Google AdWords
    • What Is Google AdWords? - 9:26
    • Creating your first AdWords account - 11:34
    • Learning about navigational structure and campaign structure - 11:11
    • Selecting the right campaign type - 8:19
    • Understanding the Google Search Partner Network - 7:21
    • Understanding Device Targeting - 7:35
    • Diving into Tablet traffic trends - 9:10
    • Understanding Location Targeting part 1 - 11:05
    • Configuring your location targeting and using advanced search - 12:00
    • Understanding advanced targeting settings in location targeting - 17:07
    • Language setting and an introduction into the different bidding strategies - 6:23
    • Diving into Automated Bidding Strategies- Target CPA, Target ROAS and Target Search Page Location - 16:46
    • Target outranking share, maximize clicks, ECPC, - 17:37
    • Manual CPC bidding and configuring your bids inside the AdWords dashboaard - 7:07
    • Understanding accelerated vs advanced delivery methods - 13:25
    • Location, Call, Review, Callout and Structured Snippet ad Extensions - 14:03
    • Understanding Sitelink extensions and location extensions in detail - 14:03
    • Configuring Sitelink Extensions, Call Extensions and Callout Extensions in the AdWords dashboard - 12:24
    • Understanding ad scheduling and configuring soft scheduling - 7:33
    • Understanding ad rotation settings - 8:50
    • Dynamic search ads and tracking templates brief overview - 4:55
  • Writing Killer Ads in AdWords
    • The Anatomy Of Expanded Text Ads - 11:40
    • Final Creating Your Very First Ad - 14:43
  • All About Keywords - The Heartbeat Of Your Account
    • Part 1 - Intro To Keywords - 15:30
    • Part 2 - Intro To Keywords - 15:46
    • Introduction To Match Types - 18:34
    • Understanding Broad Match Modified Keyword Match Type - 13:55
    • Understanding Broad Match Keyword Match Type - 14:57
    • Phrase and Exact Match - 17:06
    • Getting Started With Keyword Research Part 1 - 10:50
    • Getting Started With Keyword Research Part 2 - 9:08
    • Getting Started With Keyword Research Part 3 - 6:54
    • Getting Started With Keyword Research Part 4 - 11:03
    • Getting Started With Keyword Research Part 5 - 13:31
    • Getting Started With Keyword Research Part 6 - 11:43
    • Part 1- Keyword Planning Like A Pro - 22:00
    • Part 2- Keyword Planning Like A Pro - 24:30
    • Advanced Keyword Organization Techniques - 21:33
  • Account Structure - How To Structure Your Ad Groups and Campaigns
    • Structuring Your Ad Groups Part 1 - 7:27
    • Structuring Your Ad Groups Part 2 - 10:48
    • Structuring Your Ad Groups Part 3 - 13:11
    • Structuring Your Ad Groups Part 4 - 8:09
  • Setting Up Your Billing In AdWords
    • How Google AdWords Billing Works - 9:04
  • The Dynamics and Structure of the AdWords Auction
    • Introduction To The AdWords Auction - 20:08
    • Understanding Google AdWords Quality Score - 22:32
    • Calculating Ad Rank and CPC (cost per click) - 21:18
    • Diagnosing Quality Score - 26:36
  • Expanding and Refining Your Campaigns
    • Understanding The AdWords Dashboard - 31:12
    • Creating A New Campaign - 31:07
    • Editing Campaign Settings - 6:18
    • Setting Up Custom Schedules And Bid Adjustments - 24:03
  • Negative Keywords - Your Greatest Ally
    • Understanding Negative Keywords - 21:10
    • Adding and Removing Negative Keywords - 20:25
  • Ad Extensions - How to Improve Your Ads to Increase Click Through Rate
    • Introduction To Ad Extensions - 20:16
    • Adding Valuable Ad Extensions - 27:50
  • Remarketing - Your Secret Weapon For Generating More Conversions
    • Introduction To Remarketing - 28:34
    • Setting Up Your First Remarketing Campaign - 36:40
  • Conversion Tracking - Keep Track Of Your Profit!
    • Introduction To Conversion Tracking - 28:45
    • Setting Up Form Conversion Tracking - 27:01
    • Tracking Phone Call Conversions - 18:32
  • Profitable Bidding Strategies
    • Profitable Bidding Strategies – ROI vs ROAS - 23:58
    • Profitable Max CPC Bid Formulas - 20:58
  • Using AdWords Scripts To Enhance Performance
    • Intro To AdWords Scripts - What Are Scripts - 4:58
    • Bid To Average Position AdWords Script - 11:36
    • Part 2 Bid To Average Position AdWords Script - 13:58
  • Conclusion ... Goodbye For Now!
    • 70. Conclusion - 3:22
  • Bonus Content
    • Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 1 - 18:01
    • Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 2 - 18:18
    • Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 3 - 22:51

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28

G Suite Google Docs Introduction Increase Productivity

Tips & Demo of G Suite Google Docs to Help You Save Time and Get More Tasks Done

By Laurence Svetikis | in Online Courses

If you are new to Google Docs or have been using Google Docs for years and want to take your experience to the next level, this course is for you. Use Google docs to the max - with all the options. Google Docs is designed for collaboration and the end-user in mind, making it easy to work seamlessly online, save versions, compare documents, speech to text features, create and add images. Please note that you must have a G Suite Account to use Google Docs. The course provides tips and demo features of G Suite Google Docs.

4.2/5 average rating: ★ ★ ★ ★

  • Access 28 lectures & 2 hours of content 24/7
  • Get started with Google Docs
  • Know the best practices with useful tips on how multiple people can work at the same time
  • See edits as others type
  • Communicate through built-in chat
  • Ask questions through including comments
  • Decide who accesses the documents & what rights they have
  • Switch to Google Docs from Microsoft Word

Laurence Svekis | Instructor, GDE, Application Developer

4.3/5 Instructor Rating: ★ ★ ★ ★


Providing Smart digital solutions online since 2001, Laurence Svekis is considered a true web technology expert. He has professional experience in a wide range of digital areas, from Search Marketing, Video Marketing, Content creation, User Experience, application architecture, and web programming.

The applications he has created have entertained, informed, and engaged tens of millions of people. He has over billions of page views on various platforms and has sent millions of click-through visitors. He has developed hundreds of web applications, from microsites to enterprise-level platforms.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • Introduction To Google Docs
    • 0IntroductiontoGoogleDocs - 3:56
    • Resources and Links
    • 1PDFsignusingGoogle_Docs - 3:15
    • 2OpenandGetStartedwithDocs - 8:48
    • 3DocsDashboard_Help - 5:38
    • 4DownloadandsaveDocs - 8:26
    • 5CollarborationandSharing_Docs - 8:47
    • 6VersioningViewEditModes - 5:52
    • 7PageSetupandPrint - 4:53
    • 8EditOptionsandQuick_Menu - 5:41
    • 9FormatTextStylingOptions - 7:48
    • 10PageLine_Spacing - 2:27
    • 11AddingFootnotestoDoc - 3:30
    • 12InsertImages_Textbox - 6:11
    • 13DrawingImage_Options - 13:03
    • 14GoogleDocs_Links - 4:01
    • 15VersionControl - 5:10
    • 16FormattingOptions_Docs - 5:07
    • 17InsertTables_Docs - 3:30
    • 18InsertCharts_Docs - 4:37
    • 19TableofContentOutlines - 4:09
    • 20ToolstoincreaseProductivity - 12:55
    • 21SpecialCharacters - 1:40
    • 22GoogleDocsandDrive - 8:01
    • 23ViewMenu_Docs - 3:03
    • 24Keyboardshortcuts - 2:39
    • 25CommonAddons - 4:26
    • 26SummaryOverviewofGoogle_Docs - 8:53

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Access
Lifetime
Content
4.0 hours
Lessons
44

The Most In-Depth Google Tag Manager (GTM) Course for 2021

With 21 Real Examples For eCommerce Including FB, GA, LiN Pixels, Button & Link Clicks, Custom Dimensions, & Much More

By Ziga Berce | in Online Courses

In this course, you will learn everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags. You will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along. By the end of this course, you will have a deep understanding of Google Tag Manager (GTM) and you’ll be able to come up with your own tag ideas and implement them confidently. With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.

4.6/5 Instructor Rating: ★ ★ ★ ★

  • Access 44 lectures & 4 hours of content 24/7
  • Install a wide array of marketing tools without the need for a developer
  • Deploy Facebook, Google Ads Remarketing, LinkedIn, & other third-party tracking pixels with Google Tag Manager
  • How to simply exclude traffic from analytic reports for specific devices & people
  • Reading and Writing First-party Cookies
  • Troubleshoot the problems that might arise & more

Ziga Berce | Founder of Cofinder, Entrepreneur, & Lecturer

4.6/5 Instructor Rating: ★ ★ ★ ★


Ziga Berce has 7 years of experience in digital marketing. In the past few years, he's raised over $3 Million through Crowdfunding campaigns, lectured at 40+ international & domestic events on growth marketing, crowdfunding & startups, spearheaded 8 successful international B2C marketing campaigns, which increased sales by 8%, mentored over 30 crowdfunding projects, co-founded 3 startups and the two largest communities in the Balkans with 4% MoM growth, and many more! He's a fully committed instructor eager to share his marketing knowledge with his students.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Downloadable for offline viewing
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications
  • Google account

Course Outline

  • Introduction
    • Introduction to The Course - 1:45
    • What is Google Tag Manager and Why do You Need it - 2:54
    • How to Get The Most Out of This Course - 2:15
  • Initial Google Tag Manager (GTM) Installation and Browser Setup
    • Useful Chrome Plugins For Working With Google Tag Manager - 7:31
    • Create a Google Tag Manager Account - 3:52
    • The Overview of 5 Google Tag Manager Installation Methods - 1:16
    • Manual Installation of Google Tag Manager on Your Website - 4:08
    • Setup Google Tag Manager on Wordpress - 5:14
    • Setup Google Tag Manager on Shopify - 7:12
    • Setup Google Tag Manager on Squarespace - 2:12
    • Inject Google Tag Manager Container to any Website - 2:32
    • Short Recap - 2:27
    • Quiz
  • Overview of Google Tag Manager (GTM) Interface and Best Practices
    • Interface overview - 8:30
    • Best Practices & Considerations - 7:18
    • Naming conventions - 6:54
    • Short Recap - 3:10
    • Quiz
  • Setup Essential Tags and Publish Them
    • Google Analytics Setup & Publishing The First Version - 8:18
    • Google Ads Remarketing Setup - 5:44
    • Testing & Debugging Before Publishing a New Version - 8:51
    • Facebook Pixel Setup - 14:07
    • Copy Tag and Export Container - 4:13
    • Troubleshooting Problems You Might Encounter - 6:51
    • Short Recap - 2:11
    • Quiz
  • Improving & Expanding Your Tracking Data
    • Time Triggered Tags Part 1: Custom Facebook Events For Remarketing - 9:39
    • Time Triggered Tags Part 2: Time on Site With Google Events - 8:22
    • Scroll Distance Tracking Part 1: The Basic - 8:46
    • Scroll Distance Tracking Part 2: Time Triggered - 6:00
    • Click Tracking Part 1: Outbound Links - 12:37
    • Click Tracking Part 2: Buttons and Other Elements - 9:30
    • Reading and Writing First-party Cookies - 13:10
    • Simplifying UTM Links With the Help of Lookup Tables - 13:21
    • Subdomain Tracking - 5:03
    • Short Recap - 2:56
    • Quiz
  • Advanced Tracking Concepts
    • Visibility Trigger - 16:17
    • Exclude Internal Team (Custom Dimensions) - 10:24
    • Conversion Tracking Part 1: Simple Google Ads Conversion Tracking - 9:25
    • Conversion Tracking Part 2: Custom Variables & Data Layer - 13:50
    • Google Analytics 4: Setup & Event Triggering - 11:02
    • Quiz
  • Conclusion
    • The Wrap-up - 1:02

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Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.